Barefoot craze hits everyday footwear

Sanuk Chiba Men's Sidewalk Sandal (Sanuk)

The shoeless craze captivated the marathon crowd first, with books promoting barefoot running and even "shoes" that fit the foot — toes and all — like a glove.

And now, the trend is stepping into the land of the rest of us — the walking crowd.

Pedestrians are shunning things with heels and curvaceous inner soles and stiff leather sides. Instead, they want something to protect the foot and keep it warm, and that's about it.

"As we continue to see the casualization of America grow and grow and grow, it has reached the footwear business to the degree of, 'How much more casual can you get than running shoes?'" said Marshal Cohen, chief industry analyst with the NPD Group, a market research firm. "Here's your answer: unstructured footwear that is as cozy as wearing nothing on your feet."

In different shades of brown, with fringes or not, moccasins have returned as around-town — as opposed to just padding-around-the-house — footwear. Toms Shoes, with ads blanketing the country, sells footwear that exhibits only slightly more textile gravitas than ballet slippers. Ballet slippers, too, remain fashionable, as well as "driving" shoes, moccasinlike footwear with a little tread on the bottom.

The California company Sanuk goes out of its way to distance itself from things that swaddle, constrict and support.

"THESE ARE NOT SHOES" proclaims Sanuk hang tags. "Unlike stiff shoes, our patented sandal construction allows your feet to bend and flex the way nature intended."

The Sanuk brand came about after company founder Jeff Kelley ran up a long pair of steps twice in one day — once barefoot, and once with shoes. The barefoot experience, he noticed, felt more natural and healthy than otherwise.

He built a shoe that he felt would simulate going barefoot, manufactured it and believes the approach is the future of shoes.

"There is barely any support," he said. "We are trying to educate you. When you have support in there, it might feel good, but you will become dependent on that kind of support. The best way to walk around is barefoot. We try to build shoes that are closer to a barefoot motion, thus improving your feet."

Podiatrists aren't thrilled with this celebration of shoelessness. People wear shoes, they say, because in modern society they need them.

Few people have an ideal foot type that doesn't require support, said Brett Sachs, a Wheat Ridge, Colo., podiatrist. "Most people I see are ones who have flat feet or high arches or are getting other types of symptoms related to the fact they don't have the support their feet should provide them and stress is getting redistributed to other parts of the body."

Barefoot advocates say going shoeless makes them feel more powerful, but Clinton Holland, an Englewood, Colo., podiatrist, doesn't buy it.

"The whole idea of strengthening your feet by not wearing shoes, there's nothing that backs that up," he said. But he's not opposed to shrinking from support."I tell patients, if it helps you, do it," he says. "If it feels better, then knock yourself out."

Kelley said his Sanuk shoes are particularly popular with rock climbers and surfers, athletes who need strong feet.

From The Detroit News: http://detnews.com/article/20101210/LIFESTYLE/12100316/Barefoot-craze-hits-everyday-footwear#ixzz17mf5iPf4